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Growth of media ad revenues in the United States 2017-2018, by category

Growth of media owners advertising revenues in the United States from 2017 to 2018, by category

The data shows the growth of media owners advertising revenues in the U.S. from 2017 to 2018, broken down by category. The source projected that national TV advertising (excluding cyclical events) revenue would decrease by 2% in 2018.

National TV (including cyclical events)	-3.9	-0.3
National TV (excluding cyclical events)	-2.2	-2
Local TV (including cyclical events)	-14	9.6
Local TV (excluding cyclical events)	-3.6	-3.8
Print	-14.6	-18
Radio	-2.3	-4.1
OOH	1.1	2.1
Mobile	39.7	29.5
Desktop	-1.8	-5.8
Social	38.8	30
Search	17.1	12.6
Video	27.7	23.2

Growth of media ad revenues in the United States 2017-2018, by category

StatInvestor