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Growth of advertising CPM in the United States 2011-2017, by medium

Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium
Created with Highcharts 5.0.1410.610.610107766553.83.86.56.58.88.8997.57.55.55.54.54.55.55.56.46.4-2.8-2.81212-6-622-2-21313-3.4-3.4220000331111116.96.933-1-12200331.71.7335544443.53.52.52.53.53.52233333.53.53333334433332.52.53.53.53.53.53.73.7-2-24.44.40.50.50.50.500111.91.9555555553.53.53.33.31.51.5220000000011331111112011201220132014201520162017*-10-5051015

The data displays the growth rate of cost-per-mille (CPM) of advertising in the U.S. from 2011 to 2017, by medium. According to the source, online video advertising CPM grew by 1% in 2016 compared to 2015, and it was expected to further grow by 3% in 2017.

2011 10.6 8.8 -2.8 2 6.9 3 2 4 -2 5 2
2012 10 9 12 0 3 5 3 3 4.4 5 0
2013 7 7.5 -6 0 -1 4 3 3 0.5 5 0
2014 6 5.5 2 3 2 4 3.5 2.5 0.5 5 0
2015 5 4.5 -2 1 0 3.5 3 3.5 0 3.5 0 1
2016 3.8 5.5 13 1 3 2.5 3 3.5 1 3.3 1 1
2017 6.5 6.4 -3.4 1 1.7 3.5 3 3.7 1.9 1.5 3 1

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