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Google paid search ad spend growth in the United States Q4 2017, by category

Paid search ad spend growth on Google in the United States in 4th quarter 2017, by industry

The data displays paid search ad spend growth on Google in the U.S. in the third quarter of 2017, broken down by category. It was found that travel industry paid search ad spend grew by 3% in the third quarter of 2017. Financial services industry search ad spend on Google in the same period increased by 29%.

Retail and consumer goods 24
Health and pharma 23
Financial services 22
B2B 21
Insurance 21
Travel 5

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