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Selection criteria for a search engine in China 2011

Selection criteria for a search engine in China in 2011

The data displays the selection criteria for a search engine in China in 2011. In 2011, around 31% of the respondents in China said that they selected a search engine which provides hardly any dead links or links which cannot be accessed when online searching.

I trust the search engine	44.9
Fast search speed	44.2
A lot of search results are being offered	43.3
Search results are strong	38.9
Content is new	37
Advanced search features are strong	36.7
Can research special information	35.9
Abstract of search results, previews are clear and useful	35.4
I like the style of the website	33
Tool bar is practical	32.9
Few advertising links	31.5
Few dead links (or links that are not possible to access the result)	30.8
Others	2

Selection criteria for a search engine in China 2011

StatInvestor