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Frequently searched content on search engines in China 2012

Frequently searched content on search engines in China in 2012, by type

The data displays frequently searched content on search engines in China in 2012, by type of content. In 2012, around 38% of the respondents in China searched for travel information online.

News 62.7
Music and entertainment (videos, movies) 55.9
Information on restaurants, bars, entertainment 53.1
Novels, literature 49.6
Games 49.5
Information on location/maps 48.2
Knowledge, Q & A portals 46
Product and shopping information 44.5
Apps 43.1
Trip/travel information 37.9
Regional information 32.5