The data displays leading U.S. brands on social media in 2017, based on user engagement on social platforms. As of the measured period, National Geographic had the highest user engagement with 1.6 billion total actions. Second ranked was Bleacher Report which accounted for 1.12 billion cross-platform actions.
National Geographic | 1602.11 |
Bleacher Report | 1125.83 |
NBA | 1116.61 |
SportsCenter | 1015.28 |
972.16 | |
NFL | 825.14 |
WWE | 628.06 |
ESPN | 608.06 |
The Dodo | 605.46 |
Fox News | 581.98 |