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Online brand discovery through recommendations on social media 2017, by age group

Share of worldwide internet users who discover brands via recommendations on social media as of 4th quarter 2017, by age group

The data depicts the percentage of worldwide internet users who find brands through recommendations on social media, sorted by age group. During the fourth quarter of 2017, 27% of Millennials stated to have discovered a brand through recommendations on social media, while only 17% of Baby Boomers reported similarly.

Generation Z	24
Millennials	27
Generation X	22
Baby Boomers	17

Online brand discovery through recommendations on social media 2017, by age group

StatInvestor