Internet » Social Media » Brands on social media | U.S. social media brand accountability 2017

U.S. consumer belief that social media has increased brand accountability 2017

Ways in which consumers in the United States believe social media has increased accountability for brands as of July 2017

The data describes the ways in which consumers in the U.S. believe social media has increased accountability for brands as of July 2017. According to the findings, 80% of consumers reported that social media allowed them to uncover unfair treatment by brands, and another 75% had stated that it provided them consumer power over brands.

Uncovers unfair treatment	80
Gives consumers power	75
Encourages transparency	70
Amplifies issues	65
Helps employees share experiences	55

U.S. consumer belief that social media has increased brand accountability 2017

StatInvestor