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U.S. online shopper brand trust reasons 2017

Reasons for online shoppers in the United States to trust a brand online in 2017

The data shows the most common reasons for online shoppers in the U.S. to trust a brand online in 2017. According to the findings, 83% of surveyed consumers stated that a brand's trustworthiness was defined by a previously good experience they had with the brand itself.

Had a good experience previously	83
Many good reviews	66
Been around a long time	41
Friends and family recommend	38
Identified as a best seller	26
Social media popularity	7

U.S. online shopper brand trust reasons 2017

StatInvestor