The data displays the Facebook fan pages with the most supporters as of April 2018. During that month, singer Shakira had the eigth-most popular site on Facebook, having accumulated more than 103 million fans on the social network. Brand presence on social media is a serious business - global search and social ad expenditure is projected to increase by 12.9% between 2016 and 2021, with Facebook accounting for the majority of social network advertising revenues worldwide. According to a survey of global social media users in July 2016, the main reasons why consumers follow brands on social media was their interest in the product and service, followed by the chance for promotions and third, entertainment.
