The data describes the number of Facebook interactions per brand post in July 2017, sorted by profile size. Brands with over ten million Facebook fans had an average of 817 comments per post on the social network.
1-1k | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
1-10k | 19 | 1 | 0 | 0 | 0 | 0 | 3 | 4 |
10-100k | 83 | 5 | 1 | 2 | 1 | 2 | 12 | 14 |
100k-1m | 322 | 21 | 7 | 16 | 8 | 8 | 54 | 62 |
1-10m | 1366 | 85 | 24 | 84 | 25 | 24 | 176 | 266 |
10m+ | 7407 | 479 | 122 | 531 | 104 | 47 | 817 | 1353 |