The data describes the average number of daily brand replies on Twitter as of the first half of 2017, broken down by vertical. According to Brandwatch, in terms of owner replies, the airlines industry ranked in the highest with an average number of 174 replies, while in comparison for audience replies, the public sector had an average number of 652 replies.
Airlines | 174 | 240 |
Alcohol | 1.3 | 18 |
Automotive | 4.1 | 81 |
Average | 28.7 | 158 |
Consumer Technology | 7.1 | 113 |
CPG | 3.1 | 17 |
Financial Services | 9.4 | 50 |
Luxury Fashion | 0.1 | 48 |
Non-Profits | 1.7 | 192 |
Packaged Food and Beverages | 4.6 | 40 |
Pharmaceuticals & Healthcare | 0.2 | 10 |
Public Sector | 0.7 | 652 |
Retail | 51.9 | 159 |
Retaurants | 52 | 202 |
Telecommunication | 111 | 228 |
TV Networks | 8.8 | 320 |