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Average daily Twitter brand replies 2017, by vertical

Average number of daily brand replies on Twitter as of 1st half 2017, by vertical

The data describes the average number of daily brand replies on Twitter as of the first half of 2017, broken down by vertical. According to Brandwatch, in terms of owner replies, the airlines industry ranked in the highest with an average number of 174 replies, while in comparison for audience replies, the public sector had an average number of 652 replies.

Airlines 174 240
Alcohol 1.3 18
Automotive 4.1 81
Average 28.7 158
Consumer Technology 7.1 113
CPG 3.1 17
Financial Services 9.4 50
Luxury Fashion 0.1 48
Non-Profits 1.7 192
Packaged Food and Beverages 4.6 40
Pharmaceuticals & Healthcare 0.2 10
Public Sector 0.7 652
Retail 51.9 159
Retaurants 52 202
Telecommunication 111 228
TV Networks 8.8 320