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Most-followed magazine brands on Instagram 2018

Leading magazine brands on Instagram as of June 2018, by followers (in millions)

The data displays leading magazine brands on Instagram as of June 2018, ranked by number of followers. As of that month, National Geographic Magazine had the largest Instagram audience with 89 million Instagram followers.

Additional information Instagram was initially released in October 2010 as an online mobile photo-sharing app. With more than 400 million monthly active users worldwide, Instagram has become one of the most relevant digital advertising channels, especially as the core audience is mostly young and highly engaged.

National Geographic Magazine 88.94
National Geographic Traveler 23.85
Vogue 18.97
ESPN The Magazine 10.17
Playboy 6597
Food Network Magazine 6287
Time 5.64
People 4.73
GQ 4.19
Vanity Fair 3.74