Number of active advertisers on Instagram 2016-2017

The data describes the number of monthly active advertisers on Instagram from February 2016 to September 2017. In the most recently reported period, the photo editing and sharing platform announced that 2 million monthly active advertisers were using the app to promote their products and services. Instagram is a popular advertising platform for brands - as of December 2016, the average brand was posting 27.9 image posts to Instagram per month.