The data describes the most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions. Beauty brands dominated in collecting the highest number of interactions. According to the findings, 3.3 billion Instagram interactions were recorded by beauty brands.
Beauty | 3325 |
Fashion | 3172 |
Ecommerce | 1220 |
Auto | 1210 |
Sporting Goods | 969 |
Retail | 750 |
Electronics | 582 |
Services | 398 |
Retail Food | 224 |
Beverages | 199 |