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Most popular verticals on Instagram worldwide 2015-2017

Most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions (in millions)

The data describes the most popular verticals on Instagram worldwide from November 2015 to April 2017, by mentions. Beauty brands dominated in collecting the highest number of interactions. According to the findings, 3.3 billion Instagram interactions were recorded by beauty brands.

Beauty 3325
Fashion 3172
Ecommerce 1220
Auto 1210
Sporting Goods 969
Retail 750
Electronics 582
Services 398
Retail Food 224
Beverages 199