Share of reported brand posts on Instagram 2017

The data describes the share of regrammed brand posts on Instagram from June to November 2017, by industry. According to the results, the software industry held the highest share of repost content with a total value of 11.5 percent, while tied for second were the industries of electronics and beauty. Both respectively, held a repost content share of 11.4 percent; a margin of difference of only 0.01% compared to software.