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Instagram brand post user engagement 2017, by profile size

Number of interactions per brand post on Instagram as of 4th quarter 2017, by profile size

The data describes the number of interactions per brand post on Instagram as of the fourth quarter of 2017, sorted by profile size. Brands with over ten million Instagram fans had an average of 245,957 interactions per post on the social network.

1-1k	34.88
1-10k	97.72
10-100k	574.03
100k-1m	3978.57
1-10m	33167.33
10m+	245956.7

Instagram brand post user engagement 2017, by profile size

StatInvestor