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Content marketing tactics used in B2B communications in North America 2017

Leading content marketing tactics used in B2B communications in North America 2017
Created with Highcharts 5.0.149393929279795656555527272424232321212121Email (e.g., newsletters, welcome emails)Social media platforms (e.g., LinkedIn, Twitter)BlogsIn-Person eventsWebinars/Webcasts/Virtual EventsSeparate Content Hubs (e.g., microsites, resource centers)Print magazinesPrint (other than magazines)Digital magazinesOnline presentations0102030405060708090100

The data displays content marketing tactics used in B2B communications in North America as of July 2017. During the survey, 79% of the respondents said that they used blogs as a content marketing tactic.

Email (e.g., newsletters, welcome emails) 93
Social media platforms (e.g., LinkedIn, Twitter) 92
Blogs 79
In-Person events 56
Webinars/Webcasts/Virtual Events 55
Separate Content Hubs (e.g., microsites, resource centers) 27
Print magazines 24
Print (other than magazines) 23
Digital magazines 21
Online presentations 21
Other 4

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