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Content marketing tactics used in B2B communications in North America 2017

Leading content marketing tactics used in B2B communications in North America 2017

The data displays content marketing tactics used in B2B communications in North America as of July 2017. During the survey, 79% of the respondents said that they used blogs as a content marketing tactic.

Email (e.g., newsletters, welcome emails)	93
Social media platforms (e.g., LinkedIn, Twitter)	92
Blogs	79
In-Person events	56
Webinars/Webcasts/Virtual Events	55
Separate Content Hubs (e.g., microsites, resource centers)	27
Print magazines	24
Print (other than magazines)	23
Digital magazines	21
Online presentations	21
Other	4

Content marketing tactics used in B2B communications in North America 2017

StatInvestor