The data shows the share of small and medium sized firms' websites using social media in Italy in 2015, by platform.
Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time content enables an ongoing and transparent dialogue between the company and the target audience.
According to data, approx. 33% of the small and medium sized enterprises using social media in Italy used Twitter.
