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Italy: social media platforms used by large banks 2016, by type

Share of large banks using social media platforms in Italy in 2016, by type

The data shows the results of a survey on the share of large banks using social media platforms in Italy in 2016, by type. During the survey period, it was found that 90% of the large banks used Twitter.

LinkedIn	95
Facebook	90
Twitter	90
YouTube	90
Instagram	57
Google Plus	52
External banks' social community	33
Pinterest	29
Internal banks' social community	24
Participation to social community of third parts	24
Flickr	5
Foursquare	5
Snapchat	0
Other	14

Italy: social media platforms used by large banks 2016, by type

StatInvestor