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Italy: messaging channels used by big banks 2016

Share of messaging channels used by big banks in Italy in 2016

The data shows the results of a survey on the share of messaging channels used by big banks in Italy in 2016. During the survey period, it was found that 52% of the big banks used Facebook Messenger as messaging channel.

Facebook Messenger 52
No channel 33
Other channel 19
WhatsApp 10
Telegram 0
Skype 0
Snapchat 0
Does not answer 0
WeChat 0
Hangout 0
Viber 0

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