The data shows the results of a survey on the share of online account holders communicating with their bank via social media in Italy in 2016 and 2017, by platform. During the survey period, it was found that 16% of the responding online bank account holders reported that they use Facebook to communicate with their bank.
Using Facebook | 16 | 16 |
Using instant messaging | 6 | 6 |
Following on Twitter | 4 | 4 |
Following the Youtube channel | 4 | 3 |
Friend on Google Plus | 4 | 3 |