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Italy: share of online account holders using social media to interact with banks 2017

Share of online account holders using social media to communicate with their bank Italy in 2016 and 2017, by platform

The data shows the results of a survey on the share of online account holders communicating with their bank via social media in Italy in 2016 and 2017, by platform. During the survey period, it was found that 16% of the responding online bank account holders reported that they use Facebook to communicate with their bank.

Using Facebook 16 16
Using instant messaging 6 6
Following on Twitter 4 4
Following the Youtube channel 4 3
Friend on Google Plus 4 3