Italy: media websites using social media 2015, by platform

The data depicts the share of media companies’ websites using social media in Italy in 2015, by platform. Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time content enables an ongoing and transparent dialogue between the company and the target audience. According to data, approx. 72% of media companies using social media in Italy used Twitter.