The data shows the share of luxury firms using social media in Italy in 2015, by platform.
Social media has come to be an effective channel through which businesses can create more personal and creative connections with their audience. Visual, informative, and real time content enables an ongoing and transparent dialogue between the company and the target audience. Social media marketing can facilitate a number of growth goals, from increasing brand awareness to getting more customers.
During the survey period, it was found that, 40% of the luxury firms use Twitter, the second most social media right after Facebook.
