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Italy: share of use of e-commerce channels by accommodation firms in Italy 2014

Share of accommodation companies using online sales channels in Italy 2014, by indicator of use

The data shows the share of accommodation companies using e-commerce sales channels in Italy in 2014, by indicator of use. In 2014 it was found that 83% of the firms in the accommodation sector used e-commerce for online sales and online payments.

Online sales equal to at least 1% of the turnover 54.5
Online sales to customers (excl. firms and public administration) 98.7
Online sales to other firms and public administrations 54.7
Online sales and online payments 83
Online purchases least equal to 1% of the total purchases 26.2