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Italy: share of food, beverage and tobacco firms using social media 2014, by usage

Share of food, beverage and tobacco companies using social media in Italy 2014, by social media usage

The data shows the results of a survey on the share of firms producing food, beverage and tobacco using social media in Italy in 2014, by social media usage. During the survey period it was found that 41.6% of the responding companies reported to use at least a social media platform.

Firms using at least a social media platform	41.6
Firms using at least one social media platform and a website	37.2
Firms using only one social media platform	23
Firms using at least two social media platforms	9.8
Firms using at least three social media platforms	7.5

Italy: share of food, beverage and tobacco firms using social media 2014, by usage

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