The figure shows the leading ten confectionery products on Facebook in Italy as of July 2018. According to the number of fans on the Facebook page, the most favorite confectionery product in Italy was Nutella with almost 4.4 million fans, followed by Kinder, with more than 2.8 million fans.
As it can be seen from the data, the leading five confectionery brands in Italy are all Italian specialties. Among these, Nutella, Kinder, and Ferrero Rocher are all manufactured by the Italian manufacturer of branded chocolate and confectionery products Ferrero S.
