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U.S. consumer willingness regarding online shopping via messenger 2016

How comfortable would you be browsing and paying for products with a messaging application, like Facebook Messenger?

The data displays the U.S. consumer trust regarding online shopping via messenger. During the 2016 survey, over half of respondents stated that they were not at all comfortable to browse and pay for products through a messaging app.

Very comfortable 6.5
Quite comfortable 6
Somewhat comfortable 18.5
Hardly comfortable 18.2
Not at all comfortable 50.8

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