The data displays Facebook's global advertising revenue from 2009 to 2017. In the most recently reported year, the social network generated 39.94 billion USD in ad revenues. Advertising accounts for the vast majority of Facebook's revenue.
Facebook advertising revenue – additional information
Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2017, about 98% of Facebook's global revenue was generated from advertising, whereas only around 2% was generated by payments and other fees revenue.
