Facebook: average revenue per user 2011-2017, by region

The data displays Facebook's average revenue per user as of the fourth quarter of 2017, sorted by global region. In the most recently reported period, Facebook's ARPU in Asia Pacific was 2.54 USD. The social network's advertising revenue in 2017 was 39.9 billion USD. The social network generates the majority of its revenues via social media marketing and advertising. Almost all of Facebook's ad revenue is generated via mobile - a staggering 97% in 2016.