The data displays the share of Facebook's mobile advertising revenue from 2012 to 2017. In 2017, 88% of the social network's advertising revenues were generated via mobile, up from 83% in the previous year.
Facebook's mobile advertising revenue – additional information
Founded in 2004 by then-Harvard student Mark Zuckerberg, Facebook is the biggest social network in the world with more than 1.7 billion active users. In 2015, the social network amounted nearly 18 billion USD in revenue. From this total, about 17 billion USD were generated from advertising, as the social network’s business model heavily relies on this revenue stream.
