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Average daily Facebook brand post comments 2017, by vertical

Average number of daily comments on brand posts on Facebook as of 1st half 2017, by vertical

The data describes the average number of daily user comments on brand posts on Facebook as of the first half of 2017, broken down by vertical. According to Brandwatch, leading consumer technology brands generated an average of 74 audience comments per brand post.

TV Networks 2.1 1003
Non-Profits 1.2 425
Telecommunication 78.7 173
Average 10.48 173
Airlines 29 158
Packaged Food and Beverages 1.3 151
Public Sector 0.5 148
Retail 20 148
Automotive 2.9 146
Retaurants 8.5 113
Consumer Technology 5.2 74
Financial Services 4.9 20
Alcohol 0.9 18
Pharmaceuticals & Healthcare 0.8 11
CPG 1.1 10
Luxury Fashion 0.1 1

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