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U.S. user willingness to pay premium fees for online dating 2018, by age

Users willingness to pay for premium fees for dating apps or services in the United States as of January 2018, by age

The data describes the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by age. During the January 2018 survey period, across all age groups, most dating app users stated that they would not pay premium fees, with 45% of users ranging from 18 to 29 years stating such outcome, and 55% of 45 to 54 year olds similarly.

I currently do 17 15 10 5
I don't currently, but I would in the future 13 12 5 8
I don't currently, but I have in the past 15 23 20 17
I would not 45 44 55 58
Don't know / no opinion 10 6 10 11

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