U.S. user willingness to pay premium fees for online dating 2018, by ethnicity

The data describes the share of U.S. dating app users who were willing to pay for premium features on dating apps or websites, by ethnicity. During the January 2018 survey period, across all ethnicity groups, most dating app users stated that they would not pay premium fees, with 36% of Hispanic users stating such outcome, and 55% of those under other ethnicity expressing similarly.