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Global internet users using reviews for brand research 2017, by age

Percentage of global internet users who use online reviews for brand and product research as of 3rd quarter 2017, by age group

The data describes the percentage of global internet users who use online reviews for product research as of the third quarter 2017, by age group. During the survey period, it was found that 31% of respondents aged 16 to 24 years had used a customer review to research products online.

16-24	31
25-34	36
35-44	37
45-54	40
55-64	42

Global internet users using reviews for brand research 2017, by age

StatInvestor