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U.S. online review importance during selected circumstances 2017

For each of the following circumstances, how important is it to read online reviews before purchasing a product or selecting a service provider?

The data describes the importance of online review usage before selected types of purchases according to consumers in the U.S. During the April 2017 survey, 63% of respondents stated that it was extremely or very important to them to read reviews online before buying an unfamiliar product or selecting a new service provider.

When purchasing big-ticket items (e.g. computers, home appliances, etc.)	71
When purchasing a product or selecting a service provider that you are not familiar with	63
When making purchases that occur infrequently	44
When purchasing a gift item for someone else	40
When making purchases for everyday items	27

U.S. online review importance during selected circumstances 2017

StatInvestor