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Most important aspects and features of online reviews in the United States 2017

How important is each of the following when you are reading online reviews about products and service providers?

The data describes a ranking of the most popular online review features according to consumers in the U.S. During the April 2017 survey, it was found that 57% of survey respondents found it important that the online site verified the purchase of the reviewer.

Overall rating/score 66
Ratio of positive to negative reviews 63
Amount of detail within the review 62
Recency of reviews 59
Whether the online site verfified the purchase of the reviewer 57
Number of reviews available on a product or service 55
Number of other readers who rated the review “helpful” 40
Reviewer status (e.g. Top Amazon Reviewer) 40

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