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U.S. internet users factors influencing on where to shop online in 2017

Factors that influence internet users in the United States when deciding where to shop online as of October 2017

The data describes the factors that influence internet users in the U.S. when deciding where to shop online as of October 2017. According to the findings, the primary factor that had influenced the highest number of internet users when deciding where to shop online, was free shipping. Free shipping had accounted for 63% of respondent's most influential factor.

Free shipping 63
Security and privacy policies 60
Discounts, coupons, or rebates 49
Return or refund policy 49
Ease of navigation 46
Site reputation 45
Product descriptions 44
Product photos 44
Product ratings and reviews 42
Type of payment options 42
Site speed 32
Next-day or same-day delivery 23
Buy online and pick up in-store option 23
User photos 17