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UGC content impact on online shoppers in the United States 2017

Impact on user-generated content such as customer reviews and ratings according to online shoppers in the United Sates as of March 2017

The data presents the ways in which user-generated content such as customer reviews and ratings impact online shoppers in the United Sates as of March 2017. During the survey period, 30% of respondents strongly agreed that user-generated content strongly increased their purchasing confidence.

Increases my purchasing confidence 30 43 22 3 2
Improves customer feedback 30 41 25 3 2
Is more interesting than content created by the brand 26 39 29 4 2
Creates a more authentic shopping experience 24 43 28 3 2
Encourages me to engage with a brand 19 42 32 6 2
Helps me identify trending products 16 32 40 9 3

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