Internet » Social Media » Online reviews | UGC created by U.S. online shoppers 2017

Leading types of UGC created by U.S. online shoppers 2017

Most popular types of user-generated content submitted by online shoppers in the United States as of March 2017

The data shows the most popular types of user-generated content submitted by online shoppers in the U.S. as of March 2017. According to surveyed respondents who had submitted UCG, product reviews were the most popular at 71%. A total of 69% of respondents had submitted product ratings.

Product reviews 71
Product ratings 69
Asking a question about a product 39
Providing an answer to a product question 28
Social media posting about a purchase 28
Photos of products 22
Videos of products 11
None of these 28

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