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Most important aspects of online business reviews according to U.S. users 2017

When judging a local business on reviews, what do you pay attention to?

The data presents the most important considerations of U.S. online users when judging a local business based on reviews. During the October 2017 survey, 54% of respondents stated that they paid attention to the average star rating.

Average star rating 54
Quantity of reviews 46
Recency of reviews 38
Length/detail of review 33
Sentiment of reviews 32
If business has responded to reviews 30

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