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Trust in businesses based on amount of online reviews read 2014-2017

How many online reviews do you need to read before you feel that you can trust a business?

The data depicts the amount of online reviews that consumers feel that they need to read before trusting a business. During the October 2017 survey it was found that 34% of respondents had to read four to six reviews to trust a business.

1	3	5	4	3
2-3	26	35	28	29
4-6	35	33	36	34
7-10	20	14	22	20
11-20	9	6	6	7
21+	8	7	4	6

Trust in businesses based on amount of online reviews read 2014-2017

StatInvestor