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U.S. online review usage frequency prior to new service provider selection 2017

When looking for a new service provider, how frequently do you read online reviews before selecting the provider?

The data describes the frequency of online review usage before choosing a new service provider according to consumers in the U.S. During the April 2017 survey, 17% of respondents stated that they always looked up reviews online before selecting a new service provider.

Always 17
Most of the time 32
About half of the time 16
Sometimes 20
Never 16