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U.S. online review importance prior to new service provider selection 2017

When looking for a new service provider, how important are the online reviews before deciding to select the service provider?

The data describes information on the importance of online reviews before deciding to select a new service provider according to consumers in the U.S. During the April 2017 survey, 39% of respondents stated that online reviews were very important before making a selection.

Extremely important 19
Very important 39
Moderately important 29
Slightly important 11
Not at all important 1