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Most trusted online shop recommendations among U.S. online shoppers 2017

Whose recommendations are you most likely to trust when having to choose between different online shops?

The data displays the most trusted sources of recommendations for online shops according to online shoppers in the U.S. as of April 2017. During the survey period, 61% of respondents mentioned that they were most likely to trust recommendations from friends, acquaintances, or family members when choosing between different online shops.

From friends/acquaintances/family members 61.4
From other users 34.2
From independent online review websites 31.1
Other 14.3

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