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Number of global social media users 2010-2021

Number of social media users worldwide from 2010 to 2021 (in billions)

The data displays the number of social media users worldwide from 2010 to 2016 with projections until 2021. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.

Social media users Social network penetration worldwide is ever-increasing. In 2017, 71% of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities.

2010 0.97
2011 1.22
2012 1.4
2013 1.59
2014 1.91
2015 2.14
2016 2.28
2017 2.46
2018 2.62
2019 2.77
2020 2.9
2021 3.02