The data displays the social network penetration rate as of January 2018, by global region. As of that period, North America was ranked first with an social media penetration rate of 70 percent, followed by Northern Europe with 66%. The global average penetration rate was 42%. The most popular social network worldwide is Facebook with more than 2.2 billion monthly active users. Social networking usage has also become increasingly mobile - in January 201, mobile social media had a 58% usage rate in the U.S., and 53% reach in Mexico.
